Case Study: VSI increases surgery bookings with PBJ Marketing

VSI boosts surgery bookings 58% with PBJ Marketing

VSI, a globally recognized team of spine care specialists, came to PBJ Marketing with the challenge of increasing both the volume and quality of leads from their paid media efforts. Their specific goal was to drive more local traffic and ultimately increase surgery bookings for their healthcare practice.

PBJ Marketing implemented a comprehensive paid media strategy that utilized a mix of generic, specific, and local keywords, alongside targeted brand awareness campaigns. This approach resulted in a significant measurable impact, including a 62% increase in qualified paid media leads and a 58% increase in surgery bookings for VSI.

VSI