Case Study: University of Maryland boosts student leads with PBJ Marketing

University of Maryland boosts leads 1,400% in 3 months with PBJ Marketing

The University of Maryland engaged PBJ Marketing after spending $25,000 with other agencies to promote its Master’s of Technology Entrepreneurship program, which resulted in only 21 leads. They sought a second opinion from PBJ to determine the effectiveness of their paid media strategy and to improve their cost per lead.

PBJ Marketing conducted a full audit, paused the underperforming campaigns, and rebuilt a research-led paid social strategy. This new approach generated 91 leads in just 15 days. The strategy expanded further, and PBJ reported a 1,400% increase in leads within three months, with paid media now accounting for 50% of all enrolled students.

University of Maryland