Case Study: The Washington Intern Housing Network achieves 100% more conversions with PBJ Marketing

The Washington Intern Housing Network boosts conversions 100% with PBJ Marketing

The Washington Intern Housing Network (WIHN), powered by Roomsie, sought help from PBJ Marketing to drastically increase internship housing bookings during a historically slow period. Their challenge was to 5x their number of bookings by a late summer deadline while maintaining a low cost-per-acquisition to ensure sustainable growth.

PBJ Marketing implemented a paid media strategy that began with a comprehensive account cleanup to fix flawed campaign targeting and structure. They then optimized the campaigns using a Maximize Conversions bidding strategy. This solution led to a 100% increase in conversions and a 98% reduction in cost-per-acquisition for the client.

The Washington Intern Housing Network (wihn)