Case Study: Olam Agri drives 643 leads with low-cost Google Ads paid media from PBJ Marketing

Olam Agri generates 643 leads at a $4.20 CPL with PBJ Marketing

PBJ Marketing partnered with Olam Agri, a global leader in agricultural products, to help expand its digital presence and drive leads for its Wood business unit. The challenge was to prove the value of digital marketing to the company's executives and generate leads with a limited budget, as the business had historically grown through relationships.

PBJ Marketing implemented a global Paid Media strategy using targeted Google Ads campaigns, including search, display remarketing, and display affinity ads. This solution successfully generated 643 total leads at a remarkably low cost per lead of $4.20. The highly efficient campaign proved the effectiveness of paid media, paving the way for its potential expansion to Olam Agri's other business units.

Olam Agri