Case Study: Guild achieves 6.6x ROI with PBJ Marketing

Guild improves lead quality 32% with PBJ Marketing

Guild, a company targeting senior leadership at Fortune 500 companies, came to PBJ Marketing for help with paid media. They were struggling to effectively reach and nurture their niche market due to challenges in articulating their services and tracking data attribution.

PBJ Marketing implemented a sophisticated paid media strategy using LinkedIn, Meta, Google, and Microsoft Search. They segmented the audience based on key engagement milestones and reconfigured Guild's CRM for better tracking. This approach delivered a 6.6x ROI, a 32% improvement in lead quality, and a 21% increase in closed-won deals for Guild.

Guild