Case Study: Arcus Foundation boosts clicks, CTR, and publication downloads with PBJ Marketing

Arcus Foundation boosts CTR 112% with PBJ Marketing

The Arcus Foundation, a leading global grantmaker focused on conservation and social justice, came to PBJ Marketing with the challenge of introducing its mission to a broader audience. The foundation needed to generate more meaningful debates and propel policy changes by driving new users to its library of original publications and resources.

PBJ Marketing secured a Google Ads Grant Pro for the foundation and built a targeted paid media strategy using Google Ads and Facebook advertising. This solution drove significant increases in engagement, including a 47% increase in total clicks, a 112% increase in CTR, and a 93% increase in publication downloads for the Arcus Foundation.

Arcus Foundation