Case Study: Policybazaar.com improves payment success rates with PayU payment gateway

Policybazaar.com improves payment success rates with PayU across 4.5 lakh businesses

Policybazaar.com, a major Indian insurance marketplace, faced challenges in processing online payments and managing complex vendor payout models during the early stages of India's digital payment ecosystem. They required a payment gateway partner, PayU, that could provide a seamless solution aligned with their specific business needs.

PayU implemented a customized end-to-end payment gateway solution for Policybazaar.com, featuring super-fast routing that improved transaction success rates. This solution supported the company's marketplace and net settlement models without disrupting its vendors or operations. As a result, Policybazaar.com now routes most transactions through its own payment page and continues to trust PayU for all its payment solutions, including for its new healthcare venture, Docprime.com.

Policybazaar.com