PayU
11 Case Studies
Case Study: Policybazaar.com achieves seamless online payment success with PayU
A PayU Case Study
Policybazaar.com - Customer Case Study
Policybazaar.com, India’s leading insurance aggregation portal, needed a reliable way to process online insurance payments as digital payments were still evolving in India. The company also faced the challenge of enabling complex vendor payout models while keeping its marketplace and net settlement processes aligned with the needs of its vendor partners.
PayU, through its PayUmoney payment gateway, implemented a customized end-to-end solution with seamless routing that supported all stakeholders without disruption. This improved transaction success rates, and today most of Policybazaar’s transactions are routed through its own payment page, with the group continuing to trust PayU for secure payment solutions across new ventures as well.
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Policybazaar.com
Harsh Vardhan Masta
AVP Product Development