Case Study: Pee Safe scales women’s wellness with PayU payment infrastructure

Pee Safe scales women’s wellness with PayU, powering 150+ payment modes and 99.98% uptime

Pee Safe, a women's wellness brand, faced the challenge of building a scalable business in a sensitive product category that people were uncomfortable discussing. To grow, they needed to turn customer demand into reliable sales, which required a robust payment infrastructure. They partnered with the payment vendor PayU to help them achieve this.

PayU provided Pee Safe with its Payment Gateway service, enabling them to accept over 150 different payment modes with high success rates and 99.98% uptime. This reliable payment infrastructure helped Pee Safe drive customer conversion and complete purchases, supporting their omnichannel growth strategy. With PayU handling the payments, the founders could focus their efforts on product development, consumer education, and expanding their market presence.

Pee Safe