Case Study: Vanaja Organics simplifies payments and grows with PayU

Payment Gateway For NGO Helped Vanaja Organics To Grow

Vanaja Organics, an NGO venture of Prodigee Foundation, works to create dignified employment for underprivileged women while offering organic food products at reasonable prices. After building a website and facing the operational burden of manual work, the team needed a simple way to collect payments online. They chose PayU, India’s leading payment gateway, to streamline payments for their organic products.

PayU helped Vanaja Organics integrate a convenient payment gateway so they could focus on their mission instead of handling payment collection manually. The result was a smoother online payment experience that supported the NGO’s first sale in February 2018 and helped position the organization for future growth across India. PayU is presented as enabling easier business operations and scalable growth, though no specific numeric impact was stated.

Vanaja Organics

Vandana Chhabra

Founder