Case Study: OFF Duty scales checkout success and reduces payment friction with PayU

OFF Duty powers checkout with PayU’s 99.99% uptime

OFF Duty, a denim brand targeting Indian Gen Z shoppers, faced a pivotal challenge during its rapid, bootstrapped growth. The founders had to choose between taking on debt to scale or staying safe and potentially jeopardizing their expansion. To support this scaling effort, they needed a payments partner that could eliminate checkout friction and prevent lost sales, leading them to partner with PayU.

PayU provided a seamless payment process with its Payment Gateway and UPI Stack, ensuring high success rates and 99.99% uptime. This solution eliminated customer complaints about failed payments and built trust, leading to higher conversions. By handling all payment needs reliably, PayU enabled OFF Duty to focus on its growth and successfully execute its pivotal scaling decision.

OFF Duty