Case Study: Nurserylive Increases Transactions with PayU

Nurserylive Increases Transactions with PayU’s Omni-channel Payment Solution

Nurserylive, an online gardening platform with more than 5,000 SKUs across India, needed an omni-channel payment gateway that could support multiple payment methods for its rural customer base. Its existing checkout experience was not mobile-friendly, lacked wallet support, and had limited bank integrations, which hurt transaction success rates and overall conversions.

By integrating PayU’s 100+ payment options, including cards, wallets, banking, and UPI, Nurserylive created a smoother checkout and easier payment collection. With PayU, the company increased transactions from 60–70 per day in 2015 to 1,000 per day in 2019, saw a 1.3K% rise in transactions over four years, grew revenue 4X from 2014 to 2019, and achieved a 93% transaction success rate.

Nurserylive

Nandu Singh

Co-founder & Chief Executive Officer