Case Study: Inc.5 boosts payment success and conversion with PayU and GoKwik

Inc.5 boosts conversion with PayU and GoKwik using 150+ payment modes

Inc.5, a major footwear and bags retailer, faced an existential challenge when the COVID-19 pandemic forced the closure of malls, which accounted for 80-85% of its business. With revenue dropping to zero, the company had to pivot urgently to e-commerce, a channel it had not previously prioritized. Its primary new challenge was managing a high volume of returns, a common pattern in online footwear sales, which put significant pressure on its checkout and payment systems to perform seamlessly.

The solution was implemented by PayU in integration with GoKwik. By utilizing PayU's payment gateway, which supports over 150 payment modes, Inc.5 saw a significant improvement in its online performance. The results included better payment uptake, higher success rates, and a significant increase in conversion. The partnership with PayU provided the reliable and smooth payment processing needed to power the company's critical pivot to online sales.

Inc.5