Case Study: Giva scales modern jewellery retail in India with PayU

Giva scales to ₹683 crores with PayU

The customer, Giva, faced a challenge in the Indian jewellery market, where modern working women had no accessible options for daily-wear fine jewellery between expensive gold and cheap imitations. To scale their business from an online start to a nationwide retailer, they required a robust and trustworthy payment infrastructure to build customer confidence and ensure seamless transactions, which they found with the vendor PayU.

PayU provided a payment solution including a gateway and UPI stack that matched Giva's need for speed and reliability. This implementation helped build crucial customer trust at checkout, directly supporting Giva's remarkable growth from ₹6.83 lakhs in 2019 to ₹683 crores in revenue and the expansion to 300 stores nationwide.

Giva