Case Study: Ekbote Furniture grows online sales with PayU payment gateway

Ekbote Furniture starts transacting on day 1 with PayU

Ekbote Furniture, a long-established furniture brand in Maharashtra, faced the challenge of declining foot traffic in its retail stores and increasing competition from online-only retailers. To establish a successful digital presence, they partnered with the vendor PayU, which provided a pre-integrated payment gateway service.

The solution, implemented in collaboration with PayU's partner Shoptimize, involved launching a state-of-the-art e-commerce website. This site featured advanced capabilities like 360-degree product views and a B2B sales channel for dealers. By using PayU's gateway, Ekbote was able to process transactions seamlessly from the first day. The results validated their new strategy, inspiring them to focus more on their online channel with exclusive products and competitive pricing.

Ekbote Furniture