Case Study: Ekbote Furniture grows online with PayU and Shoptimize

Ekbote Furniture - Customer Case Study

Ekbote Furniture, one of Maharashtra’s oldest furniture brands, faced declining footfall at its retail stores and wanted to expand into e-commerce to compete with online-first players like Urban Ladder and Pepperfry. As a traditional offline business, it also had concerns about online payments, customer replacements, and the technology needed to launch a digital store.

PayU, through PayUmoney and its partner Shoptimize, helped Ekbote Furniture launch a fully functional online store with a pre-integrated payment gateway, enabling transactions from day one. Shoptimize built a modern e-commerce site with features like 360-degree product views and a B2B reseller channel for dealers, helping Ekbote strengthen its online presence, reduce reliance on offline sales, and support future growth with competitive online-only offerings.

Ekbote Furniture