Case Study: Clovia scales intimate wear growth with PayU’s seamless payment solutions

Clovia reduces return rates to 5% with PayU

Clovia, an Indian intimate wear brand, faced significant scaling challenges due to cultural taboos surrounding its product category. These barriers made manufacturing, advertising, and building customer trust extremely difficult, with high return rates on online sales making growth unprofitable. To overcome this, they partnered with the payment vendor PayU to ensure seamless and secure transactions, which was identified as a critical touchpoint for building customer trust in a sensitive market.

PayU provided a comprehensive payment solution with over 150 payment modes, international currency support, and fast priority settlements. This seamless payment experience was vital for Clovia's growth, as failed transactions were a major barrier to customer satisfaction. By leveraging PayU's services, Clovia was able to build trust, reduce its return rate to just 5%, and scale rapidly into new categories like sleepwear and activewear, ultimately growing its men's brand to 100 crore in under two years.

Clovia