Case Study: Yesway drives transactions and repeat visits with Paytronix loyalty solutions

Yesway Uses Its New Loyalty Program to Drive Transactions

Yesway, a convenience store chain launched by Brookwood Financial Partners, needed a better way to drive visits, transactions, and customer engagement as it expanded its stores. Working with Paytronix Systems, Yesway looked for a loyalty platform that could deliver personalized offers, better customer insights, and a stronger brand touch-point across in-store, mobile, and digital channels.

Paytronix Systems implemented a loyalty solution centered on Paytronix Data Insights, loyalty messaging, and a branded mobile app, helping Yesway target offers more precisely and test campaigns more effectively. The program also supported employee-driven adoption and new mobile-payment initiatives, and within six months Yesway’s loyalty penetration climbed to just shy of 19%, showing measurable growth in program participation.

Yesway

Darrin Samaha

Vice President and Brand Manager