Case Study: Yesway achieves a 27.3% increase in spend with Paytronix loyalty analytics

Yesway finds loyalty members spent ~ 25% more after joining program

Yesway, a convenience store retailer, wanted to confirm that its loyalty program was truly driving value beyond strong enrollment and engagement. The team, led by Loyalty Manager Michael Caldwell, sought data-backed proof that the program was increasing customer spending and overall profitability. To answer that question, Yesway partnered with Paytronix Systems and used Paytronix’s data insights capabilities to analyze loyalty performance.

Paytronix Systems ran a credit card analysis using more than a year of historical data, matching hashed card numbers to loyalty records to compare non-loyalty users, unregistered loyalty users, and registered members. The results showed that loyalty members spent significantly more after joining: registered members increased spend by 27.3% to $362 on average, while non-registered loyalty members increased spend by 23.7% to $277 annually. More than 40% of members also downloaded the Yesway mobile app, validating the program’s strong measurable impact.

Yesway

Darrin Samaha

Vice President and Brand Manager