Case Study: Yesway drives loyalty engagement with Paytronix Systems

Yesway Drives 45.2% of Its Loyalty Members from the Pump to the Store

Yesway, a rapidly growing convenience store chain launched in 2015, needed a loyalty program that could help build customer relationships and support its brand expansion. The company evaluated several providers and chose Paytronix Systems for its loyalty platform because it needed strong technology, deep analytics, and segmentation capabilities to understand and engage different customer profiles.

Paytronix Systems helped Yesway launch Yesway Rewards on its platform in June 2017, giving the brand a data-driven guest engagement and loyalty solution that could scale with growth. The program has delivered strong results, including driving 45.2% of loyalty members from the pump to the store, a 44% reward redemption rate among active members in a 60-day period, and mobile app adoption by more than 40% of members, while partner promotions further boosted registrations and in-store visits.

Yesway

Darrin Samaha

Vice President and Brand Manager