Case Study: Uncle Julio’s achieves 21% lift in member spend with Paytronix instant win loyalty promotion

Uncle Julio’s drives 21% higher member spend with Paytronix

Uncle Julio's, a national Mexican restaurant chain, faced a predictable annual dip in February sales due to winter weather and school vacations. To drive incremental sales, the multi-unit franchise collaborated with vendor Paytronix Systems to leverage its existing loyalty program database and implement a new promotional campaign using the Paytronix software.

Paytronix implemented an "Instant Win" promotion powered by its Rules Engine to randomly surprise loyalty members with prizes. The month-long campaign resulted in a 21% lift in member spend and an 8% overall sales increase for February. It also drove a 30% increase in new loyalty program enrollments and created sustained guest engagement that boosted member sales by 7% the following month.

Uncle Julio’s