Case Study: Tavern in the Square drives loyalty engagement and sales with Paytronix

Tavern in the Square boosts redeemer-driven sales 548% with Paytronix

Tavern in the Square, a New England-based restaurant chain, faced the challenge of renewing its relevance during the football season without alienating its existing guest base, particularly its weekend brunch patrons. To address this, they partnered with vendor Paytronix Systems and utilized its Insider loyalty program service.

Paytronix implemented a gamified, monthly campaign called "The Winner's Circle" that allowed loyalty members to predict game outcomes. Winners received targeted offers that grew in value each month. This solution drove a significant increase in engagement and sales for Tavern in the Square. Paytronix helped achieve an 86% growth in new loyalty registrations during the campaign, with redemption rates reaching 54%. Most notably, the campaign led to a 548% growth in redeemer-driven sales over the program's duration.

Tavern in the Square