Case Study: Smashburger drives sales growth with Paytronix AI-powered loyalty solutions

Smashburger® Leverages Paytronix’s AI to IA℠ to Drive 6.5% of Annual Sales Growth with Relaunch of Smash Club Rewards

Smashburger, the fast-casual burger chain, wanted a better way to motivate guests and grow sales in a difficult economic climate. To do that, it worked with Paytronix Systems and used Paytronix’s AI to IA℠ and loyalty data tools to relaunch its Smash Club Rewards program with more personalized, one-to-one marketing.

Paytronix Systems helped Smashburger micro-segment its customer base, run targeted campaigns, and tailor offers based on purchase behavior and preferences. The results included a 20% lift in spend, a 16% lift in visits, and a 61x ROI from segmented menu clustering campaigns, with the loyalty program driving at least $1.9 million in incremental sales and 6.5% of annual sales growth.

Smashburger

Lexi Ryan

Loyalty Manager