Case Study: Regional Quick Serve Restaurant Chain boosts birthday visits with Paytronix Systems

Regional Quick Serve Restaurant Chain - Customer Case Study

Regional Quick Serve Restaurant Chain partnered with Paytronix Systems to add an engaging layer to its core loyalty program. The customer wanted a simple way to drive more visits and increase active loyalty among members.

Paytronix Systems implemented an automated birthday program using its Campaign Tool, email notifications, and reward-loading capabilities. Each week, qualifying members received a birthday email and a free sandwich reward automatically added to their card, expiring after 30 days. The program produced a 47% redemption rate and increased targeted guest visits by 26% during members’ birthday month, while running with no incremental staff time.