Case Study: a quick-service restaurant brand boosts guest frequency with Paytronix Systems

Quick-service Restaurant Brand drives 2x points returns with Paytronix Systems

A quick-service restaurant brand was looking to increase visit frequency among its loyalty members while limiting discounting. They partnered with Paytronix Systems to test whether a points multiplier could be as effective as a traditional bounceback offer at driving incremental behavior.

Paytronix Systems implemented a targeted double points campaign, segmenting offers based on member tiers and their proximity to a reward. The results showed the double points offer was just as effective as a dollar-off reward, driving a high percentage of guests to return. By increasing message relevancy, Paytronix helped the brand achieve a higher rate of guests making a third visit in a short timeframe.