Case Study: Primanti Bros. wins back lapsed guests with Paytronix AI to IASM

Primanti Bros. Wins Back Fans Post Pandemic, Thanks To Paytronix AI to IASM

Primanti Bros., the Pittsburgh-based restaurant chain known for its famous sandwich, was seeing an unusually high number of lapsed guests after the early months of the pandemic, even though many loyal fans had already returned to their usual visit frequency. To address this challenge, Primanti Bros. worked with Paytronix Systems and used Paytronix AI to IASM℠ to analyze visit data and identify customers who had fallen out of their normal dining cadence.

Paytronix Systems then helped Primanti Bros. segment those guests and target them with a time-limited offer of $5, $8, or $10 off their next purchase within seven days, while a control group received no offer. The campaign drove strong results, including a 90% increase in visits, a 50% increase in spend, and 16% reengagement among the target audience, helping Primanti Bros. win back fans who continued to return afterward.

Primanti Bros.

Ryan Wilkinson

Director of Marketing