Case Study: Primanti Bros. drives 90% more visits with Paytronix Missed Visit campaign

Primanti Bros. drives double-digit lift in visits, spend with AI to IA℠ Missed Visit Score

Primanti Bros., the Pittsburgh-based 40-unit sandwich chain, needed a way to reengage loyal guests who had become lapsed during Covid-19 disruptions. The company turned to Paytronix Systems and its CRM tools, including the Missed Visit score, to identify customers who had fallen out of their normal visit pattern.

Paytronix Systems helped Primanti Bros. launch a targeted Missed Visit campaign that segmented lapsed guests into offer groups and sent rich discounts of $5, $8, or $10 off a next purchase within seven days. The campaign drove a 90% increase in visits, a 50% increase in spend, and 16% reengagement across the offers, outperforming typical benchmarks while still delivering positive ROI.

Primanti Bros.

Ryan Wilkinson

Director of Marketing