Case Study: Pizza Ranch achieves 780% ROI with Paytronix's Double-Points Promotion

Pizza Ranch achieves 780% roi with black friday double-points promotion

Pizza Ranch, a restaurant chain with a large loyalty base, used Paytronix Systems to help solve a seasonal traffic problem: its rural locations saw weak Black Friday sales when shoppers were away from home. Through the Paytronix-powered Ranch Rewards program, Pizza Ranch needed a stronger reason for guests to visit during a day that historically underperformed.

Paytronix Systems implemented a one-day double-points promotion for both menu items and gift card purchases, supported by targeted email reminders and social media promotion. The campaign drove a 67.6% lift in total spend versus the prior Friday and delivered a 780% ROI, while also boosting gift card sales and encouraging future visits through increased rewards accrual.

Pizza Ranch

Cody Pierce

VP of Marketing