Case Study: a pizza-chain client boosts loyalty spending with Paytronix Systems

Pizza-chain Client boosts loyalty spending 65% with Paytronix

The customer, a pizza-chain client, faced the challenge of boosting traffic on chronically slow winter Wednesdays. To address this, they partnered with vendor Paytronix Systems and utilized its loyalty platform to design and execute a targeted promotion.

Paytronix implemented a solution that automatically loaded rewards onto the loyalty cards of registered members who dined in on four specific Wednesdays. The results were significant: a 65% increase in loyalty spending, an 84% rise in unique loyalty guests, and loyalty checks that were 10% larger net of discount. Furthermore, the promotion tripled new loyalty program enrollments for the pizza-chain client.