Case Study: Pinkberry drives new product trials with Paytronix Systems

Pinkberry Drives New Product Trials with Measurable Lift and Attribution

Pinkberry, a frozen yogurt brand owned by Kahala Brands, wanted to create a promotion to drive trials of its new Pinkbee’s product and increase sales over a holiday weekend. The challenge was to motivate its loyalty program members and accurately measure the campaign's true effectiveness beyond standard metrics like email open rates. They worked with Paytronix Systems, leveraging their loyalty program and data insights services.

Paytronix implemented a targeted double-points promotion using its new Target-and-Control feature to measure incremental impact. The campaign successfully drove a significant lift in sales and visit frequency. A key finding was that the email with a lower open rate actually generated a higher spend lift (15.7%) and frequency increase (15.6%) than the variant with a higher open rate, proving the importance of measuring deeper engagement. Paytronix provided the data to demonstrate the offer's efficacy and drive new product trials.

Pinkberry

Anne Schultheis

Digital Marketing Manager