Case Study: Peet’s Coffee boosts loyalty membership and guest engagement with Paytronix

Peet's Coffee boosts Peetnik Rewards members by 350% with Paytronix

Peet's Coffee faced a challenge with its initial Peetnik Rewards loyalty program, which was constrained by an unreliable platform that frequently crashed. This instability caused a loss of trust among both customers and store teams. The company turned to Paytronix and its platform to resolve these issues.

Paytronix successfully migrated all existing loyalty members onto its highly stable platform. Using the Paytronix solution, Peet's gained new insights to run more impactful, one-to-one marketing campaigns. This resulted in a 350% increase in Peetnik Rewards membership and a 47% increase in loyalty check penetration just six months after integration. A top-performing offer was also responsible for more than 1.5% of retail comp sales.

Peet's Coffee