Case Study: PDQ Restaurants boosts revenue and guest engagement with Paytronix Advanced Segmentation

PDQ Restaurants drives 23% spend lift with Paytronix Systems

PDQ Restaurants, a fast casual chicken concept, needed to retain its personalized experience as its loyalty program grew to over 350,000 members. To understand individual guest habits and preferences, they turned to Paytronix Systems and its Advanced Segmentation product to translate detailed data into actionable analytics.

Paytronix worked with PDQ to develop a series of personalized 1:1 campaigns. These included a winback campaign that generated a 23% spend lift, a visit challenge that produced a 15.5% spend lift, and a surprise and delight for top members that led to a 10% visit lift. Paytronix's solution enabled PDQ to craft personalized offers that drove engagement and grew guest lifetime value.

PDQ Restaurants