Case Study: Caribou Coffee boosts incremental sales ROI with Paytronix Systems

Paytronix’s AI to IA℠ significantly improves incremental sales impact for Caribou Perks promotions

Caribou Coffee, a large premium coffeehouse chain, wanted to make its Caribou Perks promotions more data-driven and improve incremental visits and sales. Working with Paytronix Systems, the company set out to replace underperforming, discount-heavy offers with a smarter promotional planning process based on historical data and better targeting.

Paytronix Systems provided its Data Insights team and scoring/targeting approach to help Caribou Coffee build a target-and-control strategy, test promotions, and forecast future results. The changes delivered strong measurable gains: redemptions improved 215%, incremental sales ROI improved 150%, and discounts decreased 10%, helping Caribou boost revenue while avoiding dilutive offers.

Caribou Coffee

Caroline Larson

Director of Crm & Loyalty