Case Study: Taco Mac boosts loyalty engagement and guest spending with Paytronix

Paytronix-Powered Brewniversity App Modernizes Loyalty Program

Taco Mac, a 25-year-old restaurant chain known for Buffalo-style chicken wings, needed to replace its outdated Brewniversity loyalty program because lengthy data backups caused unreliable data and even brought the POS system down for up to 10 minutes during beer-history printing. To improve data quality and support new features, Taco Mac turned to Paytronix Systems and its Paytronix Reward Platform.

Paytronix Systems modernized Brewniversity by launching a mobile app and integrating the loyalty program with POS and real-time marketing dashboards. The new platform helped Taco Mac boost guest registration by 400%, while loyalty members spent 15% more than non-members; it also enabled targeted promotions, richer guest profiles, and smoother service for staff and guests alike.

Taco Mac