Case Study: Which Wich Superior Sandwiches boosts loyalty, visits, and spend with Paytronix Rewards Program

New vibe club™ rewards program makes substantial impact

Which Wich Superior Sandwiches, a national sandwich franchise, needed to scale a consistent rewards program across all locations to increase guest engagement and value for franchisees. Their challenge was to replace an inconsistent paper punch-card system, prevent fraud, and integrate the new program with their existing POS and online ordering platforms. They partnered with Paytronix Systems to implement a digital solution.

Paytronix provided the platform and expertise to design and rapidly deploy the Vibe Club Rewards program. The solution included a simple points-based structure and integrated marketing tools for franchisees. The results were substantial, with a 250% increase in same-store registrations and a loyalty penetration rate exceeding 35%. The program also significantly increased customer visits and spend, with total spend eight weeks after enrollment rising 71% compared to the prior program.

Which Wich Superior Sandwiches

Chenin Pecora

Marketing Manager