Case Study: National Coney Island boosts online orders with Paytronix

National Coney Island boosts orders with Paytronix and drives 27x ROI

National Coney Island, a restaurant chain, needed a tech-first solution to increase online orders, especially as many stores were low on staff. They partnered with their existing vendor, Paytronix Systems, which already powered their order, delivery, and customer loyalty programs, to address this challenge.

Paytronix generated a new menu for the mobile app that highlighted the most-ordered items and paired it with a $5-off coupon. After testing, guests who saw the new menu ordered more often. As a result of this solution from Paytronix, National Coney Island saw an ROI of 27 times the cost of the reward.

National Coney Island