Case Study: National Casual Restaurant Chain grows new guest visits and registrations with Paytronix Systems

National Casual Restaurant Chain - Customer Case Study

National Casual Restaurant Chain worked with Paytronix Systems to grow its customer base in a metropolitan area with multiple restaurant locations. The challenge was to attract new guests while also capturing email registrations through a direct mail campaign.

Paytronix Systems supported the program by managing targeted mailing, printing and delivery, pre-populating the registration system, configuring offer-redemption rules, and providing reporting. The three-offer test generated a 19% redemption rate and a 14% registration rate, with the strongest registration offer reaching 16%; the campaign also produced a steady stream of guest visits over nine weeks and reminded registrants before expiration to boost response.