Case Study: a pizza chain boosts loyalty spending by 65% with Paytronix Systems

Loyalty Promotion Drives 65% Increase in Loyalty Spending

The pizza chain, a client of Paytronix Systems, wanted to increase customer traffic on its slow winter Wednesdays. The challenge was to boost visits on these chronically quiet days.

Paytronix implemented a targeted promotion for loyalty members, using its technology to identify participants, restrict redemptions, and communicate the offer. The solution drove an 84% increase in unique loyalty guests and a 65% boost in loyalty spending. The promotion also resulted in loyalty checks that were 10% larger net of the discount and tripled new member enrollment for the program.