Case Study: Legal Sea Foods achieves 60% increase in new loyalty members with Paytronix

Legal Sea Foods boosts loyalty members 60% in 2 weeks with Paytronix

Legal Sea Foods, a full-service seafood restaurant chain, faced a challenge with stagnating enrollments for its newly launched loyalty program. To help achieve its goal of 100,000 members, the company consulted the Paytronix Strategy & Analytics team to craft a personalized campaign that would reverse the trend.

Paytronix recommended a limited-time enrollment offer that rewarded new loyalty signups with a high-value reward: two lobster rolls for the price of one. This two-week campaign, supported by heavy marketing, resulted in a 60% increase in new members and a 366% rise in daily registrations. The offer also successfully re-engaged existing members, with 45.2% redeeming it.

Legal Sea Foods