Case Study: HuHot Mongolian Grill achieves 6x higher guest value with Paytronix Systems

HuHot Sees 6x Increase in Guest Value from Subscription Program

HuHot Mongolian Grill, a 58-location restaurant chain, wanted to increase guest visits, revenue, and overall customer lifetime value. In February 2021, it trialed a subscription-based BOGO Grill Pass program with Paytronix Systems, offering guests a free grill meal when they bought one full-priced meal for a $9.99 monthly fee.

Paytronix Systems helped launch the subscription offer, which quickly drove strong results: Grill Pass subscribers visited 3x as often as regular members, spent $100+ more, and generated a 6x increase in spend overall after 90 days. In the first six months, BOGO Grill Pass members spent $279.05 versus $43.60 for regular loyalty members, delivering 6x the value and boosting engagement across key guest segments.

Huhot Mongolian Grill

Monica Minford

Sr. Director Digital Marketing