Case Study: Zaxby’s boosts gift card sales with Paytronix Systems

How zaxby’s boosted gift card sales by 18%

Zaxby's Franchising LLC, a 700-unit restaurant chain, faced a challenge when its previous gift card processor announced it would no longer service their account. They needed a new vendor to reliably migrate millions of gift card accounts and funds, maintain integrations with third-party retail partners like Blackhawk and InComm, and simplify their complex reconciliation and money movement processes. They partnered with Paytronix Systems for their gift card processing services.

Paytronix successfully executed the migration using its proven process, ensuring no interruption in gift card sales or redemptions. The solution automated accounting and discount tracking, simplifying operations across franchisees and third-party channels. As a result, Zaxby's saw an 18% increase in gift card sales after switching to Paytronix, and its team gained more time to focus on strategic growth initiatives.

Zaxby's Franchising

Jeff Hood

Financial Projects Direction