Case Study: a fast casual chain achieves a 10.9x ROI on win-back offers with Paytronix Systems

Fast Casual Chain achieves 20% response rate and 10.9x ROI with Paytronix

A fast casual chain faced the challenge of guests who had stopped visiting their restaurants for unknown reasons. To address this, they worked with Paytronix Systems and used its loyalty program technology to create a win-back campaign aimed at reactivating these lapsed guests.

Paytronix implemented a solution that identified guests who hadn't visited in 60 days and automatically sent them a targeted "We Miss You" email offer. The program achieved a 20% response rate and an annual financial return of 10.9 times the investment. Paytronix enabled the chain to win back a significant number of guests each month, many of whom continued to visit after the promotional period.