Case Study: Dutch Bros Coffee gains 1.4 million loyalty members with Paytronix

Dutch Bros Goes Digital and Gains 1.4 million Members in One Month with Paytronix Loyalty

Dutch Bros Coffee, a growing national coffee chain, needed a new contactless way to connect with customers during the pandemic and replace its old punch-card loyalty system. To do that, Dutch Bros partnered with Paytronix Systems and used the Paytronix customer experience platform to launch its first-ever digital loyalty program.

With Paytronix Systems, Dutch Bros rolled out a points-based app that let customers earn rewards, enter contests, and experience Dutch Bros digitally through features like stickers, gamification, personalization, and audience segmentation. The program was a major success, gaining 1.4 million members in the first month and winning back over 220,000 lapsed members, while also driving stronger engagement and transactions.

Dutch Bros Coffee

Anne Schultheis

Director of Loyalty