Case Study: Duffy’s Sports Grill boosts traffic and sales with Paytronix Systems

Duffy’s Sports Grill - Customer Case Study

Duffy’s Sports Grill, a full-service casual-dining restaurant with locations throughout Southern Florida, wanted to keep guests coming in consistently during football season despite fluctuations in team performance and broadcast schedules. To address this challenge, Duffy’s worked with Paytronix Systems and used its loyalty messaging capabilities to drive more regular Sunday visits and stronger guest engagement.

Paytronix Systems helped Duffy’s launch the “Big Game Giveaway” promotion, which rewarded MVP members for Sunday NFL visits and qualifying spend with visit credits, bonus credits, and entries toward a Super Bowl trip. By using Paytronix’s real-time messaging and integrated loyalty data, Duffy’s increased total visits, repeat visits, and average spend, with sales rising 7.5% over the previous year.

Duffy’s Sports Grill

Sandy Nelson

Director of Marketing