Case Study: Duffy’s Sports Grill boosts gift card sales and guest engagement with Paytronix

Duffy’s Sports Grill boosts gift card sales 10.9x with Paytronix

Duffy's Sports Grill, a Florida-based casual dining chain, sought to improve guest engagement and gift card sales. They partnered with vendor Paytronix to utilize its gift card services for a novel promotional concept.

The solution implemented by Paytronix was a multi-day "Flash Sale" promotion offering bonus dollars on physical and, later, e-gift cards. The results were dramatic, with sales on flash sale days increasing by up to 10.9 times the daily average. The inclusion of e-gift cards by Paytronix provided an additional 10% increase in revenue, contributing to a significant year-over-year growth.

Duffy’s Sports Grill