Case Study: Duchess Shoppes boosts loyalty engagement with Paytronix Systems

Duchess Shoppes Create a Loyalty Program That Treats Customers Like Royalty

Duchess Shoppes, the family-owned c-store chain with 118 locations in Ohio and West Virginia, wanted to strengthen its loyalty program but lacked customer behavior data because enrollment had not been required. To solve this, the company worked with Paytronix Systems and its Paytronix platform to transition the existing program without disrupting customers or employees, then relaunched the Crown Card with a simple registration process.

Paytronix Systems helped Duchess Shoppes turn the program into a data-driven loyalty engine, enabling targeted promotions, customer segmentation, and a nurturing program. The results were strong: locations exceeded the 20% penetration and registration goals, some reached nearly 40%, penetration rose 59.25% year over year, registered members increased 125.7%, and lapsed-customer promotions drove a 21% increase in visits and a 25% increase in spend.

Duchess Shoppes

Ashley Englefield Dewitt

Director of Marketing