Case Study: Grotto Pizza boosts winter visits and gift card sales with Paytronix Systems

Driving Business in the Offseason with a Seasonal Gift Card Promotion

Grotto Pizza partnered with Paytronix Systems to address a seasonal challenge: business slows significantly during the winter months, especially from January through March, even though summer beach locations drive strong traffic. The goal was to increase offseason visits while also rewarding loyal guests with a repeatable promotion that could be improved year after year.

Using a Paytronix-powered holiday gift card promotion, Grotto Pizza offered a 20% bonus card on gift card purchases, with bonus cards redeemable during the slow winter period. The campaign drove stronger results each year, increasing gift card sales by 20% in the first year and 30% in the second, and later delivering more than a 20% lift in total sales versus the prior year’s promotion, along with increased winter traffic and stronger customer loyalty.

Grotto Pizza

Vinnie DiNatale

Director of Marketing