Case Study: Uncle Julio’s boosts loyalty registrations by 50% with Paytronix Systems

Drives 50% Increase in Loyalty Registrations

Uncle Julio’s, the Mexican restaurant chain with 31 locations across 7 states, wanted to grow participation in its Amigo Especial Loyalty Program because enrolled members were spending more than unregistered guests. To address this challenge, the company worked with Paytronix Systems to support a loyalty registration drive during the busy holiday season.

Paytronix Systems helped Uncle Julio’s launch an employee-focused campaign that rewarded servers with prizes, cash bonuses, raffle tickets, and manager incentives for signing up new members. Over the three-month campaign, 54,000 new guests joined the program, increasing the loyalty base by more than 50%, and 47,000 completed full registrations for a registration rate above 90%; the company also awarded $15,000 in total prizes.

Uncle Julio’s