Case Study: Fast-Casual Restaurant Group boosts Monday visits with Paytronix double-points promotion

Double-Points Promo Delivers Double-Digit Results

Fast-Casual Restaurant Group faced a common loyalty marketing challenge: low traffic on Mondays. To address it, the company worked with Paytronix Systems to use its loyalty database and email deployment system to create a targeted double-points promotion designed to drive more guest visits on Mondays.

Paytronix Systems implemented the promotion by automatically awarding double points on Mondays during the campaign window and scheduling supporting email messages to the loyalty audience. The results were strong: Monday dining visits increased by 39%, which translated into a 58% lift in Monday revenue during the promotion month, with no evidence that the campaign cannibalized sales on other days.