Case Study: Coen Markets doubles loyalty penetration with Paytronix Customer Experience Platform

Coen Markets | Paytronix Case Study

Coen Markets, a Pennsylvania convenience store chain, faced a challenge with its existing loyalty program. While it collected customer data, the program lacked an integrated CRM system, preventing the company from communicating with or engaging its members. Partnering with Paytronix Systems, Coen Markets sought to transform its silent database into a proactive marketing engine.

The solution was the implementation of the Paytronix Customer Experience Platform. This provided tools for personalized, multi-channel communication and real-time data analytics. The results were significant: loyalty penetration rates nearly doubled to over 30% in many locations, well above the industry average. The program consistently adds 2,500 new members monthly, and loyalty members' baskets average nearly $2.00 more than those of non-members.

Coen Markets